
Brian McManus
استاد · Industrial Organization
University of North Carolina at Chapel Hillمعرفی
Brian McManus serves as Professor and Chair of the Department of Economics at the University of North Carolina at Chapel Hill, previously holding the position of Director of Graduate Studies. He earned his PhD in Economics from the University of Virginia.
Research Focus
His work centers on Industrial Organization and Health Economics, with significant contributions to pricing strategy analysis in telecommunications and internet services, health care market dynamics (particularly infertility treatments), and socioeconomic impacts on online trade. Key investigations include consumer responses to metered pricing, strategic disclosure in college admissions, and tax policy effects on beverage markets. His methodological approach combines empirical analysis of real-world data with natural experiments across digital platforms and regulated industries.
Publication Trends
From 2018-2024, McManus has maintained consistent output examining incentive structures in platform markets (telecommunications, eBay), health economics interventions (IVF, substance abuse), and cross-cultural online trade. His research demonstrates a progression toward increasingly complex empirical designs addressing policy-relevant questions about consumer behavior under different pricing regimes and market structures.
Scientific Awards
No scientific awards were mentioned in the provided text.
Advising and Grants
While his leadership as department Chair and former Director of Graduate Studies implies supervisory responsibilities, no specific student advisees or research grants were documented in the source material.



