معرفی
Breda McCarthy is a researcher at James Cook University with over 113 publications focusing on sustainable consumer behavior, renewable energy adoption, and food waste management. Her work spans interdisciplinary collaborations with colleagues such as Pengji Wang, Diane Jarvis, and Daniel Grainger.
- PhD from Dublin City University (2000)
- Co-author in 20+ articles on energy transition and sustainable packaging
Research Interests:
Sustainable marketing, social marketing, and behavioral analysis in energy-saving practices, solar adoption, and food waste reduction. She examines psychological factors like moral licensing and emotions in technology acceptance.
Article Trends:
Recent work explores battery electric vehicle adoption (2025), AI in sustainable marketing (2024), and plastic pollution reduction via edible packaging (2022). Methodologically, she employs frameworks such as the Theory of Planned Behavior and Neutralisation Theory.
Collaborative Networks:
Active in Australian and international conferences, with key partnerships in Queensland-based projects. Her research includes case studies on ethical branding (soleRebels, 2016) and circular economy models (2019).
