معرفی
Brahim Zarouali serves as Assistant Professor at KU Leuven's Faculty of Social Sciences, conducting research through the Media, Information & Persuasion Lab. His work focuses on digital society challenges including disinformation, algorithmic influence, and human-machine communication. Current institutional roles include membership in the Faculty Council, Diversity Team FSS, and POC Communicatiewetenschappen Curriculum Committee.
Research interests center on disinformation susceptibility, political microtargeting, and social media effects on adolescents. Key projects examine online harmful discourse (2025-2029), social media addiction among teens (2025-2029), and disinformation countermeasures in Flanders (2024-2028). His work employs longitudinal designs, machine learning approaches, and experimental methods to analyze cognitive and behavioral impacts of digital environments.
Publication trends reveal strong focus on
- Disinformation mechanisms in election contexts
- Platform interventions against social bots
- Adolescent privacy behaviors on TikTok
- Metaverse adoption drivers
As promotor or co-promotor, Zarouali leads eight major research initiatives totaling over €2.5M in funding, including Flemish-Dutch disinformation monitoring collaboration and migration conflict resolution through communication. His lab (Parkstraat 45, room 04.149) develops digital tools for data collection via conversational agents while addressing ethical challenges in digital society research.