Brady Hodges

Brady Hodges is Assistant Professor and Trulaske Dean's Advisory Board Faculty Scholar at the University of Missouri's Robert J. Trulaske, Sr. College of Business. As Founding Director of the Trulaske Biometric and Behavioral Research Lab and Marketing PhD Coordinator, his research bridges cognitive psychology and marketing.

His investigations focus on numerical cognition in pricing, linguistic properties of brand slogans, and psycholinguistic influences on consumer behavior. Methodologically, he employs biometric technologies (eye-tracking, facial recognition) alongside experiments and field studies.

Professor Hodges teaches Global Marketing and developed the experiential 'Entering Global Markets' course. His industry background includes serving as China Marketing Manager for Little Giant Ladder Systems in Shanghai.