معرفی
Bradley Shapiro is a Professor of Marketing and True North Faculty Scholar at the University of Chicago Booth School of Business. His research spans empirical industrial organization, quantitative marketing, and the economics of advertising, with applications in health insurance, pharmaceuticals, digital advertising, and firearms regulation. He teaches MBA Marketing Strategy, Executive MBA Marketing Management, and PhD Health Economics seminars.
Education includes a Ph.D. in Economics from MIT, an M.S. in Mathematics, a B.S. in Mathematics, and a B.A. in Economics from Virginia Tech.
His research investigates advertising effectiveness, consumer behavior under regulatory frameworks, and societal impacts of marketing. Key areas include measuring digital advertising value, firearm demand dynamics, depression's influence on shopping patterns, and pharmaceutical advertising outcomes. Methodologically, he employs large-scale experiments, causal inference techniques, and cross-category analyses to derive generalizable insights.
Publications emphasize advertising ROI, regulatory policy simulations, and behavioral economics. Recent work analyzes offsite data value for Meta advertisers, firearm regulation impacts, and TV advertising elasticity distributions across industries. Articles consistently demonstrate interdisciplinary integration of marketing, economics, and public policy.
Awards:
- True North Faculty Scholar
