Björn Bohnenkamp

Björn Bohnenkamp is a Professor at Karlshochschule International University since April 1, 2014, serving as Head of Digital Management and Communication Management courses. His research focuses on media and cultural marketing, consumer culture theory, generation studies, digital ecosystems, and visual culture.

• Doctorate in Business Administration (University of Münster)
• Doctorate in Theatre, Film, and Television Studies (University of Cologne)
• Studied business administration, economics, and cultural studies at University of Cologne, FernUniversität Hagen, and Sorbonne Nouvelle Paris

His work explores the intersection of marketing, media, and cultural studies, emphasizing ethics, sustainability, and transformative practices. Recent projects analyze YouTube attention economies, employer branding, digital ecosystem ethics, and generational consumption patterns.

Key article themes include:

• Media economics (film remakes, brand evolution)
• Generational dynamics (identity politics, consumer cultures)
• Digital transformation (online education during pandemics, media reception)
• Cultural theory applications (taste regimes, narrative construction)

Scientific contributions include monographs like Doing Generation and editorial work on Generation als Erzählung. He has received significant funding from DFG and Studienstiftung des deutschen Volkes.

Bohnenkamp actively engages with media organizations through consulting and teaching roles at institutions like European Television and Media Academy, University of Münster, and Baden-Württemberg Dual University. His research bridges academic theory with practical implementation in digital ecosystems and generational marketing.