Bert Smit

Bert Smit is a Principal Lecturer at Breda University of Applied Sciences and a Postgraduate Research Student (MSc) at the University of Surrey, affiliated with the Faculty of Arts, Business and Social Sciences and Surrey Hospitality and Tourism Management. His research focuses on designing and evaluating customer experiences through innovative methodologies combining social science and design science principles. These methodologies have been applied across diverse sectors, including tourism, healthcare, and hospitality.

His work emphasizes the development of reflexive process models for tourism experience systems, validated through living lab experiments. Supervisors for his PhD include Dr. Alkmini Gkritzali, Professor Xavier Font, and Professor Frans Melissen. His publications span academic journals, professional magazines, textbooks, and conference presentations.