Bernd Scheed

Prof. Dr. Bernd Scheed serves as Dean of the Business School at Ingolstadt University of Applied Sciences (THI) since 2012 and has been a faculty member at THI since 2009. His academic rank is Professor within the institution's Business School.

He earned his business management degree (Diplom-Kaufmann) and completed a work-study doctorate in data mining in marketing at Catholic University of Eichstätt/WFI (1990-1995).

His research focuses on strategic management frameworks, international business expansion strategies, B2B marketing methodologies, and sales optimization in industrial sectors. This work bridges academic theory with practical applications in global business environments.

Professional experience includes:

• 2008-2009: Professor of International Marketing and Sales at Heilbronn University
• 2005-2008: Head of Marketing/CRM at Vodafone Czech Republic, Prague
• 2000-2005: Management consulting and interim management at Diamondcluster International (telecommunications focus in Central/Eastern Europe)
• 1996-2000: Management consulting at Booz Allen & Hamilton (Information Technology Group)

No scientific awards are documented in available sources. Information regarding student supervision, laboratory teams, or grant funding remains unspecified in current institutional records.