Bernard Bell

Bernard Bell is an Executive Director & Professor of the Practice & Entrepreneur in Residence at the University of North Carolina at Chapel Hill. He holds a BA and MBA from UNC Chapel Hill and teaches ECON 393 Practicum in Entrepreneurship, impacting over 200 students annually. Bell bridges academia with his role as CEO of Urban Media Solutions, a consulting firm focused on startups, capital acquisition, and digital strategy for urban markets.

• Executive Director, Shuford Program in Entrepreneurship
• Professor of the Practice, UNC Chapel Hill
• CEO, Urban Media Solutions
• Senior Vice President, Urban One

His research interests center on practical entrepreneurship, emphasizing real-world application of business strategies. With a focus on urban consumer markets and Gen Z communication, Bell contributes to digital transformation and e-commerce frameworks that align corporate innovation with emerging demographic trends.

Bell's career spans corporate leadership at Tribune Media, ICTV, HGTV, Discovery Channel, and IBM. He mentors young men through Omega Psi Phi Fraternity, fostering professional and life skills, and advocates for real estate investments and youth empowerment.