Benjamin Wild

Benjamin Wild is a German digital marketing specialist and instructor at Varna University of Management. He holds a business engineering degree with a focus on finance and marketing, including a 1.5-year study abroad program at Panamericana University in Mexico City. His expertise spans digital communication, audience-centric marketing strategies, and social media advertising tailored to the hospitality industry.

• Founded MADONNALISA (Germany's first art reproduction gallery) and co-founded a textile printing company later acquired by Universal Music Germany
• Applies target costing principles from automotive project control to digital marketing frameworks
• Developed Europe's first academic course "Social Media Marketing for Chefs"

His research interests bridge digital strategy and hospitality sector innovation, emphasizing audience reach over product-centric messaging. Benjamin also provides consulting services to SMEs developing social media presence and community engagement systems.