Kathy Fredrickson

Kathy Fredrickson is a Marketing Assistant Professor at the University of Wisconsin Oshkosh, where she serves as Director of the Wisconsin SBDC Digital Marketing Clinic. She teaches courses in digital marketing, analytics, audience measurement, and social media marketing, while also co-founding Women in Technology-Wisconsin and participating in community programs like the Green Bay Packers Mentor-Protégé initiative.

• Bachelor of Business Administration in Marketing from UW-Whitewater (1994)
• Master of Business Administration from UW-Oshkosh (1999)

Her research focuses on applied digital marketing strategies for small businesses, leveraging her extensive professional experience as a consultant and columnist. She emphasizes student-led consulting projects and branding innovation through modern media frameworks like P.O.E.M. (Paid, Earned, Owned Media). Recent publications highlight digital audits, crisis marketing, and grant success strategies.

Kathy has been recognized with the Dean's Excellence Award and earned the Most Valuable Poster at Stukent. She mentors students as a six-time advisor for the National Student Advertising Competition, with two national-level qualifiers. Beyond academia, she contributes to community organizations like the Neenah Soccer Club and IncubatorEdu.