معرفی
Benjamin Campbell serves as Professor & Extension Coordinator in the Agricultural & Applied Economics department at the University of Georgia's College of Agricultural & Environmental Sciences. His dual appointment combines 60% extension coordination with 40% teaching responsibilities, focusing on translating research into practical industry applications. Based at 208B Conner Hall in Athens, GA, he maintains active engagement with both academic and horticultural industry stakeholders through his extension role.
His educational background includes a Ph.D. from Texas A&M University (2009), M.S. (2003), and B.S. (2001) from Auburn University. Campbell teaches AAEC 3200 (Selling in Agribusiness) and AAEC 4980 (Agribusiness Management), emphasizing practical business applications in agricultural contexts.
Research interests center on consumer behavior in horticultural markets, with particular expertise in ornamental plant purchasing, labeling effects, and regulatory impacts. His work bridges economic theory and industry practice, frequently employing experimental methods like eye-tracking and contingent valuation. Recent projects address hemp/CBD consumer perceptions, pandemic-era industry adaptations, and long-term pesticide regulation consequences.
Publication analysis reveals consistent focus on market segmentation, regulatory compliance, and consumer response to labeling across horticultural sectors. His 2023-2025 articles demonstrate methodological diversity (experimental auctions, conjoint analysis, eye-tracking) applied to emerging challenges like hemp product confusion and synthetic turf transitions following pesticide bans. The research portfolio shows strong continuity from foundational work on local food definitions to current investigations of novel plant products.
As Extension Coordinator, Campbell oversees outreach programming connecting UGA research with industry stakeholders. His extension interests specifically target ornamental horticulture and agribusiness sectors, developing resources on market trends and regulatory compliance. While no formal grants are listed in the source material, his appointment structure suggests significant programmatic funding through extension mechanisms. Teaching responsibilities include developing curriculum for agribusiness sales and management courses.
