معرفی
Julie Campbell is an Assistant Professor in the Department of Horticulture at the University of Georgia's College of Agricultural & Environmental Sciences. Her work integrates consumer horticulture, marketing strategies, and sustainable practices to address issues ranging from buyer perceptions to best management solutions for industry stakeholders.
- Education: B.S. and M.S. in Agronomy/Horticulture from Auburn University (2002, 2005), Ph.D. in Plant Sciences from the University of Connecticut (2017)
Her research focuses on Consumer Behavior in horticultural markets, Floral Product Marketing, and Social Media Impact on organic food perceptions. She teaches courses like Sustainable Plant Production, International Horticultural Perspectives, and Agriscience Study Tours.
Article trends reveal Consumer Preference Analysis, Market Segmentation in floriculture, and Behavioral Economics applied to gardening motivations. Her work bridges academic research with practical extension programs for Georgia residents.
Julie serves as advisor for UGA's Horticulture Club and the National Association of Landscape Professionals student chapter, while maintaining active extension outreach through publications on topics like Pesticide-Free Turf Management and Native Plant Production.
