Benjamin Afreh

Dr. Benjamin Afreh serves as a Research Fellow at the Marketing and Consumer Studies Research Centre (MACS) within Nottingham Business School, Nottingham Trent University. His role encompasses leading interdisciplinary research projects, administrative support for MACS directors, event organization, and social media dissemination of research outputs.

His research integrates management disciplines (entrepreneurship, strategy, innovation, marketing) with social sciences to explore sustainable futures, global heritage, marketing management, and consumer behavior—with emphases on climate change adaptation, tourism economies, and emerging-market technology adoption. This work bridges theoretical frameworks and practical policy interventions in periphery regions.

Benjamin actively engages in funded research initiatives including a £1.2m InnovateUK/ERDF innovation grant and a £9K British Academy/Leverhulme Small Research Grant. His policy contributions focus on improving innovation financing access for creative industries through regulatory reforms and alternative funding mechanisms like blockchain platforms.

No scientific awards are documented in the source material. He provides advisory support for master's students (notably at the University of Sheffield) and currently seeks PhD candidates investigating technology adoption in emerging economies. As a core MACS member, he drives research center operations through event coordination and institutional reporting to Nottingham Business School's Research and Innovation Committee.