معرفی
Beidi Hu serves as an Assistant Professor of Marketing at the University of Chicago Booth School of Business. Her academic appointments include teaching Marketing Strategy (37000) and Marketing Workshop (37601) during Winter and Spring quarters through 2026.
Her research focuses on consumer behavior and judgment under uncertainty, specifically examining how consumers and marketers navigate decisions when outcomes are unpredictable. Key questions driving her work include: methods to help overconfident consumers recognize uncertainty, optimal corporate communication of service uncertainties (e.g., food delivery estimates), and consumer valuation of goods acquired through uncertain processes like lotteries.
Dr. Hu holds a PhD in Decision Processes from the Wharton School at the University of Pennsylvania, where she also earned her BA summa cum laude in Philosophy, Politics, and Economics. Her scholarly approach integrates behavioral science with marketing strategy to address real-world decision challenges.
She maintains active academic engagement through social media platforms like Bluesky (@beidiwho.bsky.social), where she connects with the decision science community. No scientific awards or student advisement details are publicly documented in the provided sources.
