Becky Ashworth

Becky Ashworth is a Senior Lecturer and Course Leader for the BSc Sport Business Management program at Sheffield Hallam University's School of Sport and Physical Activity, part of the College of Health, Wellbeing and Life Sciences. Her research focuses on home advantage phenomena at major sports events and their socio-economic impacts on host communities. She joined the university in 2019 after extensive industry experience with Goalball UK, where she served as National Development Manager and Assistant Coach for the GB Women's squad.

• Education: MA Sport Business Management and BSc Sport Event Management (both from Sheffield Hallam University)

Teaching responsibilities include modules on Major Sport Events, International Strategic Management, and Event Management for Sport and Physical Activity. Her work bridges academic research with industry practice, emphasizing real-world application of event management strategies. Research is conducted through the Health Research Institute, exploring topics like legacy planning and host community benefits.

Prominent publication: Analyzed Japan's performance at the Tokyo 2020 Olympics, focusing on new sports introduction and spectator restrictions' effects.