Beata Marciniak

Dr. Beata Marciniak is an Assistant Professor at the Department of Market, Marketing and Quality within the Warsaw School of Economics. Her research focuses on marketing strategies, consumer behavior, and the interplay of abstract vs. concrete product information in decision-making processes.

• Academic Affiliation: Warsaw School of Economics
• Department: Market, Marketing and Quality

Research Interests
Her work explores consumer psychology, particularly how evaluation modes, self-relevance, and message design influence responses to product attributes. She investigates AI-driven marketing (e.g., recommender systems), fair trade communication, and the impact of online reviews. Recent studies include e-commerce strategies during the pandemic and leadership perception in educational contexts.

Scientific Trends
Her publications highlight technology integration in marketing, ethical messaging (fair trade food), and behavioral responses to abstract/concrete product information. Key methodologies involve experimental design, consumer surveys, and AI-driven communication analysis.