Beata Krystyna Reformat

Beata Krystyna Reformat is an Associate Professor in the Department of Marketing at the Faculty of Management, University of Economics in Katowice. She currently holds the role of Rector at the institution. Her research focuses on marketing, consumer behavior, retail trade, innovation, and economics, with additional interests in business development, tourism, cultural economics, and services management. She has published 66 academic works, achieving a Scopus h-index of 2 and a total ministerial score of 1,942. Her work is indexed in platforms like Scopus and Google Scholar, reflecting contributions to management and quality studies (75%) and economics and finance (25%).

Key research themes include retail networks, internet retail trade, and consumer dynamics in diverse sectors such as tourism and cultural business. Her publications address challenges in modern marketing strategies, pandemic-era consumer behavior, and the evolving landscape of service industries.

No specific scientific awards are listed, though her citation metrics highlight active scholarly engagement. Advising and grant details are not explicitly documented here. She is affiliated with the University of Economics in Katowice, located at 1 Maja 50, 40-287 Katowice, Poland.