معرفی
Beata Czechowska-Derkacz is an Associate Professor at the Department of Journalism and Media, Faculty of Social Sciences, University of Gdansk. She holds a PhD in Humanities and serves as a PR specialist for science popularization at the university.
- PhD in Humanities
- Faculty of Social Sciences, University of Gdansk
Her research focuses on media communication and public relations, analyzing topics like:
- University image strategies
- Political communication in media
- Science popularization challenges
- Infotainment and tabloidization
- Crisis communication frameworks
Her scholarly works emphasize media's role in crisis narratives and academic-scientist perception in Polish media. Recent articles explore entrepreneurial education's societal impact and pandemic-era university communication.
Scientific recognition includes:
- Popularyzator Nauki 2020 (Polish Press Agency)
- Rector's Team Award for regional development policy research (2020)
She actively contributes to academic conferences as both organizer and presenter, focusing on press spokesperson ethics and media-business-cultural intersections.
