Basagaitz Guereño-Omil

Basagaitz Guereño-Omil serves as a full-time Professor and current Head of the Department of Tourism within the Faculty of Social and Human Sciences at the University of Deusto. She actively contributes to international tourism academia through memberships in REDINTUR (Red Universitaria de Posgrados en Turismo), IFITT (International Federation for IT and Travel and Tourism), and ATHE (Association for Tourism in Higher Education).

Educational Background

• PhD in Leisure and Tourism (Human Sciences in the Knowledge Society programme, University of Deusto, 2011)
• Postgraduate Certificate in Cultural Tourism Development (University of Sunderland, UK, 2006)
• Master of Arts in Euroculture (University of Deusto and Uppsala University, Sweden, 2004)
• Degree in History-Cultural Heritage (University of Deusto, 2003)

Her research focuses on tourism's cultural and experiential dimensions, emphasizing heritage integration and European collaborative frameworks. Work conducted via the Centre of Experience Economy (Sunderland) and Deusto's Tourism research group highlights interdisciplinary approaches to leisure economies and digital tourism innovation, supported by her Euroculture expertise.

Scientific Awards

• No scientific awards, fellowships, or medals were documented in the source material.

Advising and Grants

• Coordinated multiple European-funded research projects at the Centre of Experience Economy
• Current academic mentoring occurs via departmental leadership and lecturing roles

Labs and Teams

Integral to Deusto's Tourism research group and previously the Centre of Experience Economy at University of Sunderland. Maintains strategic roles in REDINTUR for postgraduate tourism education, IFITT for digital tourism technology, and ATHE for curriculum development, forming a transnational network focused on cultural tourism innovation.