Basagaitz Guereño Omil

Basagaitz Guereño Omil is a Lecturer at the University of Deusto within the Faculty of Social and Human Sciences and the Department of Tourism, where she currently serves as Head of the Department. Her work bridges academic research and professional networks in tourism.

Her educational background includes:

• PhD in Leisure and Tourism (2011) from the University of Deusto under the Human Sciences in the Knowledge Society program.
• Postgraduate Certificate In Cultural Tourism Development (2006) at the University of Sunderland (UK).
• Master of Arts in Euroculture (2004) jointly awarded by the University of Deusto and Uppsala University (Sweden).
• Bachelor's Degree in History-Cultural Heritage (2003) from the University of Deusto.

Research focuses on cultural tourism, experience economy, and heritage integration. She coordinates interdisciplinary projects at the Centre of Experience Economy (Sunderland) and leads tourism research initiatives at Deusto. Her studies emphasize European-funded project frameworks and digital innovation in travel sectors.

She actively participates in international networks like IFITT and ATHE, promoting technology-driven tourism solutions. No specific scientific awards are listed in the text.

As Department Head, she oversees academic programs and collaborates with institutions across Europe through research and project coordination. No advisees or grants are explicitly mentioned, but her roles imply significant academic leadership.

Labs/Teams: Affiliated with the Centre of Experience Economy (University of Sunderland) and the University of Deusto Tourism Research Group, fostering cross-border research collaboration.