Barbora Cherifi

Dr. Barbora Cherifi is a Senior Lecturer in Tourism at Middlesex University, affiliated with the Department of Marketing, Enterprise & Tourism within the School of Business. She has been a member of the academic staff since 2014 and has been teaching tourism, hospitality, and events across London universities since 2008.

Her research focuses on destination image, tourist perception, and sustainable cultural tourism. Key areas include how non-visitors form mental associations with cities like London, the emotional and narrative dimensions of destination experiences, and sustainable innovation in cultural attractions.

The recent publications show a consistent trend in understanding both cognitive and affective aspects of destination image, with increasing emphasis on sustainability and responsible practices in cultural tourism. Her work bridges academic theory with practical applications in urban tourism management.

• Active member of the academic faculty at Middlesex University
• ORCID registered (0000-0002-4040-0813), indicating ongoing scholarly engagement
• Postgraduate dissertation supervisor
• Module leader for key undergraduate courses including Destination Management and International Tourism Industry

Dr. Cherifi has not listed any scientific awards or prizes in the provided text.

She supervises postgraduate dissertations and contributes to curriculum development in tourism and hospitality education. While specific grants are not mentioned, her research outputs suggest involvement in projects related to urban tourism sustainability and destination marketing. Her teaching leadership roles indicate active academic service.

Her research is closely aligned with the Department of Marketing, Enterprise & Tourism, and she collaborates with scholars in tourism psychology and destination branding. Though no formal lab or research center is mentioned, her work appears to be part of broader institutional research in responsible tourism and urban destination management.