Barbara Neuhofer

Barbara Neuhofer is a Senior Lecturer in the Department of Business and Tourism at Salzburg University of Applied Sciences, currently on leave from her position at Campus Urstein (Room 217). Her academic work focuses on the design and impact of transformative experiences within tourism and service contexts.

Her research portfolio spans:

• Human Transformation through experiential design
• Transformational and Service Design methodologies
• Digital Transformation in tourism (eTourism/Smart Tourism)
• Experience Design for sustainable futures

Analysis of her 2023-2025 publications reveals a dominant focus on transformative event experiences, where she examines value co-creation/destruction dynamics, facilitator roles, and longitudinal integration processes. Her work increasingly addresses emerging phenomena like workation experiences and digital tools (VR/topological analysis) for experience design, consistently linking transformation to sustainability outcomes.

Dr. Neuhofer maintains professional engagement through platforms like www.barbaraneuhofer.com and actively contributes to the Experience Research Society, as evidenced by her involvement in summit proceedings.