Barbara Kotte

Prof. Barbara Kotte is a Professor in the Visual Communication degree programme at the Universität der Künste Berlin (UDK Berlin), heading the Klasse Kampagnen. Her academic career includes 17 years as a Professor of Advertising Design at HAWK University of Applied Sciences and Arts in Hildesheim. She holds a background in Visual Communication from the Hochschule Düsseldorf and German/Media Studies from Heinrich Heine University Düsseldorf, though her professional career in advertising agencies like Grey, Rempen & Partner, and Scholz & Friends led her to forego completing the latter degree.

Her research and professional work focus on innovative campaign ideas spanning digital and analogue media (posters, social media, film, radio, events), emphasizing societal and human-centric communication. She co-founded the creative agency Kollektiv Scrollan in 2002 and remains active there.

• Awards: Recognized by ADC Europe, Type Directors Club New York, and Red Dot Award, with work exhibited globally at institutions like the MAAS Museum (Sydney) and MAD Museum of Art and Design (New York).
• Professional Roles: Member of Art Directors Club Germany, former Talent Chairwoman at ADC, and frequent design competition juror.

Her academic leadership includes office hours at UDK Berlin and participation in the StudyGuide program for student support.