Barbara Jankowska

Barbara Jankowska is a Professor at the University of Economics Poznan, holding a position in the Department of International Competitiveness under the Institute of International Business and Economics. Her research focuses on foreign direct investment (FDI), innovation performance of multinational enterprises (MNEs), international competitiveness, business clusters, and Industry 4.0 adoption. With a career spanning over two decades, she earned her Doctorate in 2003 and was promoted to Professor in 2020.

Her work explores the interplay between technological advancements (e.g., Industry 4.0) and economic policy, particularly in post-transition economies like Poland. She has authored 96 publications, supervised 2 academic theses, and contributed to 4 research projects. Notable achievements include studies on FDI policy effectiveness, digital maturity of firms, and legitimacy strategies of Polish subsidiaries in advanced markets.

Her research integrates cross-cultural management, ESG practices, and geopolitical challenges, reflected in articles like 'In the Shadow of the War' and 'The Geography of Industry 4.0.' Awards and recognition are listed under 3 professional achievements, though specific names are unspecified. Barbara advises on internationalization strategies, with ongoing projects addressing post-pandemic economic resilience and EU integration dynamics.