Ballarini Marie

Marie Ballarini is an Assistant Professor at Paris 1 Panthéon-Sorbonne University, specializing in museum studies and cultural heritage management. Her research examines the impact of digital technologies on cultural institutions, with particular focus on audience engagement, virtual reality applications, and sustainable financing models within the museum sector.

Her primary research interests include museum studies, cultural heritage management, digital mediation, virtual reality in cultural contexts, and museum fundraising. Ballarini investigates how digital platforms transform visitor experiences and institutional practices, emphasizing the tension between educational objectives and emotional engagement in virtual environments. She also explores collaborative dynamics between cultural institutions and independent content creators, examining ethical implications of participatory financing models.

Analysis of her 2023-2024 publications reveals dominant themes in digital transformation of cultural institutions. Key research trajectories include virtual reality applications in heritage preservation, social media dynamics with art influencers, and economic implications of technological standardization. Her methodological approach combines cross-disciplinary frameworks, blending audience studies with production chain analysis to address knowledge transmission challenges in immersive environments.

Ballarini is affiliated with TMNLab (Théâtres & Médiations à l’ère Numérique), a research laboratory focused on digital mediation in performing arts and cultural institutions. She actively participates in international conferences including AIMAC and Association for Consumer Research, and has presented at institutions like Université Libre de Bruxelles. Her work demonstrates strong connections between theoretical research and practical applications in cultural management, particularly regarding ethical fundraising policies and audience development strategies in digital contexts.