Babak Taheri

Dr. Babak Taheri is a Full Professor at Texas A&M University's Department of Hospitality, Hotel Management & Tourism, affiliated with the College of Agriculture & Life Sciences. He holds an Honorary Professorship in Marketing at the University of Aberdeen and has held visiting professor roles at institutions like the University of Sassari and the University of Central Florida. His expertise spans consumer engagement, sustainability, and mixed-method research in tourism and hospitality.

Education: BSc Industrial Engineering (Azad University), MSc Information Systems (Glasgow Caledonian University), PhD in Marketing (University of Strathclyde) with a focus on tourism. Additional credentials include a PhDip in Research Methods and MRes in Management Science.

Research focuses on consumer behavior, co-creation value, CSR, and climate change impacts. He has published over 150 papers and serves as Associate Editor for The Service Industries Journal and International Journal of Contemporary Hospitality Management. Awards include Fellow of The Higher Education Academy and multiple Best Reviewer accolades.

Leadership includes roles at Durham University, Strathclyde, and others. He secured grants exceeding $3M from Horizon 2020 and Innovate UK. Teaching spans BSc to PhD levels, emphasizing experiential learning. Media contributions include articles in The Conversation and The Irish Times.

Grants & Leadership: Academic leadership in research and teaching, with grants focused on innovation and resilience in hospitality sectors.