معرفی
Dr. Aydın Beyhan serves as an Assistant Professor at Özyeğin University's Faculty of Business, bringing over two decades of academic experience from leading Turkish institutions including Bilkent University, Başkent University, and Yeditepe University.
His educational credentials feature:
- PhD in General Business Administration from Marmara University (2007)
- MBA in Marketing from Gazi University (1998)
- Bachelor's degree in Hotel, Restaurant and Corporate Management from Michigan State University (1992)
Specializing in service-oriented business research, Dr. Beyhan investigates Brand Management within service industries, Sports Marketing dynamics, and ethical frameworks in Marketing Ethics. His work emphasizes practical applications of branding strategies for service enterprises and examines moral dimensions in marketing communications.
He actively designs executive training programs for multinational corporations, delivering seminars on management and sales strategies. His teaching portfolio includes Tourism Industry analysis and advanced Service Marketing courses, bridging theoretical concepts with real-world industry challenges.
