Audun Beyer

Audun Beyer is a Professor in the Department of Communication at the School of Communication, Leadership and Marketing, Kristiania University of Applied Sciences. His expertise spans political communication, media studies, and media effects, with a focus on news framing, migration, and digital media. He holds a Ph.D. from the University of Oslo (2012) and has conducted extensive research on media influence, public opinion, and cross-cultural communication.

His research explores how media prioritize political narratives, particularly during elections and migration debates, emphasizing nuanced frameworks over normative guidelines. Key projects include studies on Norwegian and international media’s handling of immigration and the impact of social media campaigns on migration patterns.

Beyer’s work combines quantitative and qualitative methods, analyzing media content, audience perceptions, and policy implications. His findings highlight the complexity of media effects, such as how commercial vs. public broadcasters shape public attitudes and how human-interest framing influences civic engagement.

Notable contributions include his doctoral thesis on election news frames and comparative studies on media coverage of irregular immigration in France, Norway, and the U.S. His research underscores the importance of balanced media representation in fostering democratic participation and informed citizenship.

Beyer advises on media policy and digital strategies, emphasizing the role of technology in reshaping societal communication. His current work addresses digital media’s societal role, including misinformation and participatory democracy.