Audrey Rouyre

Audrey Rouyre serves as an Assistant Professor of Strategic Management within the Strategy & Entrepreneurship department at Montpellier Business School, where she maintains an active research profile focused on innovation dynamics in competitive-collaborative environments. Her institutional affiliation centers on strategic management education and aerospace industry research through the university's business-focused academic structure.

Dr. Rouyre's research program critically examines multilateral coopetition—where competitors simultaneously collaborate—particularly in European aerospace innovation projects and public-private partnerships. Her work investigates governance mechanisms for managing tension in coopetitive alliances, sustainable aviation transitions through collective industry action, and consumer responses to green innovations in air transport. This research bridges theoretical frameworks in strategic management with practical applications in high-stakes industrial contexts where competitors must jointly address systemic challenges like decarbonization.

Her publication pattern across 2023-2025 reveals concentrated expertise in strategic innovation networks, with recurring themes of governance adaptation in public-private coopetition and sustainability-driven industry transformation. Articles consistently appear in leading journals including Journal of Operations Management and Technovation, demonstrating methodological rigor in analyzing complex alliance ecosystems within the aerospace sector.

Rouyre actively contributes to academic discourse as co-chair of the CENA track (Coopetition, Ecosystem, Networks and Alliances) and co-program chair for Strategic Management SIG at the European Academy of Management (EURAM), while serving as reviewer for Technovation, California Management Review, and M@nagement. Her teaching encompasses strategy, organizational management, and business disciplines, though specific course details and grant funding remain undocumented in available materials.