معرفی
Hervé Chappert is a Senior Lecturer in Management Sciences at the University of Montpellier, affiliated with Montpellier Management school and the Strategic Management department. He serves as Academic Manager for the Bachelor's and Master's programs in Management and Strategy in Hospitality and Tourism (MSHT).
Education:
- Diploma of Higher and Technical Studies (DEST), National Conservatory of Arts and Crafts (1987–1990)
- Master's in Marketing and Sales, National Conservatory of Arts and Crafts (1992–1994)
- Master 2 in Management Sciences, University of Montpellier (2007–2008)
- PhD in Management Sciences, Montpellier Research Management (MRM) (2008–2012)
Research Focus: His work explores coopetition strategies, trust in cross-cultural virtual teams, standardization battles (e.g., Microsoft OOXML), and e-learning implementation in higher education, particularly in Franco-African contexts. Research integrates strategic, organizational, and pedagogical dimensions.
Publications: Recent articles analyze environmental perceptions in air transport (2021) and coopetition in rural firms (2021), continuing a consistent focus on collaborative-competitive dynamics across industries. Earlier works examine trust in global teams and standardization processes.
Academic Leadership: Manages curriculum development for tourism/strategy programs. Collaborates internationally on virtual learning initiatives and presents regularly at conferences (EURAM, AIMS, EIASM).
