معرفی
Dr. Astrid Zipfel is a Research Fellow at the Chair of Communication and Media Studies II within the Faculty of Philosophy and Social Sciences at Heinrich Heine University Düsseldorf. Since 2005, she has focused on media effects, public relations, and corporate communication in environmentally sensitive areas.
- Studied Journalism, Political Science, and History at Johannes Gutenberg University Mainz and ETH Zurich (1990-1996)
- Served as Research Assistant at the Institute of Journalism, Mainz (1996-2004)
- Freelance researcher in science communication (2004-2005)
Her research primarily examines media violence, crisis communication, and public relations. Her work involves interdisciplinary analysis of media effects on youth, historical PR practices, and corporate strategies in sensitive sectors. Collaborating extensively with Michael Kunczik, she has produced foundational literature on media violence theories and policy frameworks.
Key publication trends include:
- Longitudinal studies on media violence effects (1995-2019)
- Analysis of corporate PR strategies in crisis environments
- Government-commissioned research on youth media protection
- Comparative studies of global media networks (Murdoch, Televisa, Globo)
- Methodological developments in media effects research
- Encyclopedic contributions to political communication
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