Ashlee Humphreys

Ashlee Humphreys is a Professor at the Medill School of Journalism at Northwestern University. Her research bridges sociology, marketing, and consumer behavior, focusing on how legal and cultural institutions shape markets, the role of language in consumer legitimacy judgments, and collaborative consumption practices.

• Affiliation: Medill School of Journalism, Integrated Marketing Communications Department
• Key Contributions: Author of "Social Media: Enduring Principles" (Oxford UP 2016), with publications in Journal of Marketing, Journal of Consumer Research, and Sociology Compass
• Service: Associate Editor at the Journal of Consumer Research
• Contact: a-humphreys@northwestern.edu