Ascanio Colonna di Paliano

Ascanio Colonna di Paliano is a Professor of UX Design at the Savannah College of Art and Design (SCAD) since 2020. Previously, he held senior roles in automotive and new media design, including Innovation Design Manager at Changan Automobile European Design Center (2017–19) and leadership positions at FCA Fiat Chrysler Automobiles in Turin, Italy. His work emphasizes integrating UX and HMI into product development processes, digital transformation, and rapid prototyping.

• Education:
• M.B.A. in Business from ESCP Business School
• M.I.D. in Industrial Design from Politecnico di Milano
• B.A. in Industrial Design from Politecnico di Milano

Research interests focus on user-centric design methodologies, interaction quality metrics, and innovative HMI systems for automotive applications. He pioneered the integration of UX design in 50% of product development projects at Changan, established global UX/HMI processes, and developed prototypes that reduced costs and lead times by 80%. Notable contributions include the Alfa Romeo bespoke infotainment platform and the IVECO Daily LCV, which won international awards for passenger comfort and safety.

His career spans over two decades in automotive and digital design, with expertise in leadership, process innovation, and cross-functional collaboration. He has driven digital transformation through automation, data-driven decision-making, and gamification of design processes.