Arturo Serrano

Arturo Serrano serves as a Lecturer at U-Tad University in Madrid, Spain, leveraging over 11 years of professional experience in the video game industry. He currently holds the position of Art Director at Mercury Steam, where he leads development on a major AAA project while contributing academic expertise to U-Tad's digital arts programs.

His specialization centers on Concept Art and Art Direction within game development pipelines. He excels in creating visual narratives, character/environment design, and establishing cohesive artistic visions for immersive gaming experiences. His industry background directly informs his teaching methodology, emphasizing practical application of digital art techniques.

At U-Tad, Serrano bridges academic theory with industry practice through hands-on instruction. His current role at Mercury Steam—where he has contributed to franchises including Castlevania: Lords of Shadows series and Spacelords—ensures students receive cutting-edge insights into professional game art production standards and workflows.