معرفی
Arthur E. Perham is the Director of the Sports Management Program and Instructor of Marketing at Suffolk University's Sawyer Business School. He holds a Master of Arts from Emerson College and a Bachelor of Arts from Massachusetts College of Liberal Arts. With over a decade of industry experience, Perham previously served as Director of Marketing for NBC Sports Boston (2010–2017), overseeing a $1M+ budget and managing marketing campaigns for the Boston Celtics, New England Revolution, and network promotions. His expertise spans sports marketing, brand strategy, and media communications.
Professional activities include hosting the Amplification Avenue Podcast, serving on the Ford Hall Forum Advisory Council (2015–present), and consulting for entities like the Athletic Brewing Company and Major League Rugby's New England Free Jacks. He frequently contributes insights to media outlets, including Bloomberg’s Baystate Business Show and the Boston Business Journal, focusing on topics like sports team branding, event economics, and industry trends.
No academic awards are explicitly noted in the provided materials. Courses taught include MKT210 (Principles of Marketing), MKT424 (Sports Partnership & Engagement), and MKT426 (Sports Marketing).
