Arthur B. B. Markman

Arthur B. B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin, and Founding Director of the Program in the Human Dimensions of Organizations. His research focuses on cognitive processes including analogy formation, decision-making, creativity, and knowledge representation. He co-hosts the public radio show/podcast Two Guys on Your Head and contributes to platforms like Psychology Today and Fast Company.

Key research interests include:

• Cognitive mechanisms behind habit formation and change
• Applications of cognitive science to organizational behavior and marketing
• Interdisciplinary studies bridging psychology, neuroscience, and AI

His recent work emphasizes practical tools for innovation and decision-making, as seen in publications like Smart Change and Tools for Innovation. Awards include the 2017 Rumelhart Prize for contributions to cognitive science.

Markman leads the Human Dimensions of Organizations program, fostering research on human factors in organizational and technological contexts. His articles span topics from remote work dynamics to supply chain rethinking, reflecting his dual expertise in academia and applied research.