معرفی
Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin, holding dual appointments in both departments. He has been on the faculty since 1998 and is the Founding Director of the Program in the Human Dimensions of Organizations. His research focuses on cognitive science, decision-making, habit formation, and innovation. Markman has authored over 150 scientific papers and multiple popular books including Smart Thinking and Smart Change, which explore practical applications of cognitive science principles. He co-hosts the public radio show/podcast Two Guys on Your Head and contributes to platforms like Psychology Today and the Harvard Business Review. His work bridges academia and industry, with collaborations extending to companies like Procter & Gamble and media figures such as Drs. Oz and Roizen.
Research Interests:
- Cognitive processes including analogy formation, decision-making, and creative problem-solving
- Applications of psychology in marketing, education, and organizational behavior
- Habit formation and sustainable behavior change
- Public communication of science through media and podcasts
Publications and Impact: Markman’s articles span cognitive dynamics, innovation ecosystems, and workplace productivity. His books have influenced popular understanding of thinking strategies and leadership habits. He serves as Editor of Cognitive Science (since 2006), reflecting his leadership in the field.
Professional Activities:
- Mentor for interdisciplinary research teams
- Consultant for corporate innovation and behavioral change initiatives
- Scientific advisor to media programs like Dr. Phil Show
