Arabela BRICIU

Arabela BRICIU is an Associate Professor at the Department of Social Sciences and Communication, part of the Faculty of Sociology and Communication at Transilvania University of Brașov. Her research focuses on social media analysis, political communication, branding strategies, and the impact of digital transformation on public and private sectors. She has contributed to studies on AI adoption in recruitment, work-life balance in remote work environments, and the role of travel bloggers in shaping tourism narratives.

Her academic work bridges theory and practice, with notable contributions to fields like place branding (exploring local/national identity) and cyberbullying prevention. Her publications often address Romania's unique context, such as digital marketing trends in dietary supplements and employer branding strategies in the automotive industry.

Recent research trends emphasize interdisciplinary approaches to topics like artificial intelligence ethics, circular economy implications for place branding, and post-pandemic labor market dynamics. She has explored innovative solutions like augmented reality for cultural heritage preservation and interactive content creation.

No scientific awards are explicitly mentioned, though her extensive publication record reflects sustained academic engagement. She has advised students on topics related to organizational communication and digital marketing strategies, though formal student names are not listed in available materials.

Her affiliation with Transilvania University involves collaborations with regional industries (e.g., automotive sector in Brașov) and contributions to institutional branding initiatives. Ongoing projects likely focus on digital transformation challenges and the evolving role of communication in socio-economic contexts.