Laura Cismaru

Laura Cismaru is an Associate Professor at the Department of Food and Tourism Engineering and Management, Faculty of Food and Tourism, Transilvania University of Brașov, Romania. Her research focuses on applied psychology in tourism and hospitality, destination branding, and generational theory in marketing.

Her work emphasizes the intersection of technology, sustainability, and human factors in tourism development. She has published extensively on topics like emotional intelligence in millennial students, reverse mentoring in hospitality, and EU frameworks for sustainable destination management.

Laura's recent publications highlight trends in leveraging information technology for competitiveness, generational marketing (particularly Generation Y), and accessible tourism for special needs visitors. She has contributed to frameworks like the European Tourism Indicators System (ETIS) and ISO 9001 in hospitality quality assurance.