Victor-Alexandru BRICIU

Victor-Alexandru Briciu is an Associate Professor, PhD at the Department of Social Sciences and Communication, Faculty of Sociology and Communication, Technical University of Brașov. His research focuses on Public Relations, Digital Communication, and Place Branding, with particular emphasis on AI applications in HR, online promotion strategies, and post-pandemic communication trends.

Research Interests:
- PR Campaigns and Creative Products
- Virtual Environment Communication
- Brands and Place Branding in Digital Contexts
- AI in Recruitment and Selection
- Social Media Strategies in Public and Private Sectors

Key Research Trends: His recent work explores AI-driven HR practices, digital transformation in public administration, and the impact of remote work on corporate environments. Notable studies include analyzing travel blogging trends during the pandemic and evaluating online marketing strategies for dietary supplements.

Publications span topics from virtual museum assistant applications to crisis communication case studies. He has contributed to interdisciplinary projects linking place branding with cultural heritage.