Apollo Demirel

Apollo Demirel is a Full Time Faculty member at Dominican University's Barowsky School of Business, serving as an Assistant Professor of Marketing. His expertise spans branding, consumer behavior, sports marketing, and marketing communications, with a research focus on brands through consumer behavior theory. He has presented at major conferences like the American Marketing Association and North American Society for Sport Management, and his work appears in journals such as Sport Marketing Quarterly and Sport, Business and Management: an International Journal.

• Education
• PhD, University of Massachusetts, Amherst
• MA, Marmara University
• BA, Bogazici University

His research employs an eclectic approach, integrating diverse elements from various disciplines to study brand dynamics and consumers’ responses to marketing communications. His award-winning conceptual work highlights his contributions to marketing theory.

• Awards
• Winner, 2018 AMS Review - Sheth Foundation Annual Doctoral Competition for Conceptual Articles