ChangSeob Yeo

ChangSeob Yeo is a Full-Time Faculty member at the Barowsky School of Business at Dominican University of California, where he serves as an Associate Professor of Marketing. His academic focus spans Marketing Strategy, Consumer Perception, and Digital Marketing, with a strong emphasis on global and behavioral aspects.

• Education: PhD in Marketing and International Business from Michigan State University, MBA in Marketing from Eastern Michigan University, and BBA in Business Administration from Keimyung University.
• Research Areas: Marketing Strategy, Global Marketing Strategy, Inter-Organizational Governance, Behavioral Pricing, Innovation, and Digital Marketing.
• Honors: Outstanding Researcher Award (Dominican University of California, 2018), Outstanding Reviewer for Asia Pacific Journal of Innovation and Entrepreneurship (Emerald Literati Awards, 2018).