معرفی
Anubhav Aggarwal is an Associate Professor in the Marketing Department at Iona University's LaPenta School of Business. Holding a Ph.D. from Drexel University's LeBow College of Business, an MBA from IMT Ghaziabad (India), and a BS in Mathematics from Hans Raj College (Delhi University, India), Dr. Aggarwal teaches marketing management and personal selling.
Research Interests
- Corporate Political Activism
- Political Consumerism
- Brand Attachment
- Consumer Behavior Dynamics
- Health Behavior Compliance
- Service Industry Mechanisms
Publication Trends reveal interdisciplinary research spanning education technology, consumer psychology, and public health, with recent focus on generative AI in education and pandemic-related behavioral compliance.
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