معرفی
Anu Mitra is a Professor at American University specializing in marketing disciplines with extensive research on consumer behavior and policy implications.
Educational background:
- Ph.D. in Business from University of Florida
- MBA from Indian Institute of Management
- BS in Economics from University of Calcutta
Her research critically examines how consumers interpret marketing information including advertising, nutritional labels, and mandatory disclosures, with significant focus on regulatory and public policy consequences. This work bridges marketing science and consumer protection frameworks.
Scientific recognition:
- Two Association of Consumer Research Awards for Journal of Consumer Research publications
Professor Mitra serves as a Visiting Scientist at the US Food and Drug Administration's Center for Science and Applied Nutrition, leading FDA-sponsored research on consumer interpretation of food labeling. Her academic work directly informs regulatory practices through empirical studies on information disclosure effectiveness.
