Antonius van den Broek

Dr. Antonius van den Broek is a Lecturer and Programme Director at the Institute for Design Innovation, Loughborough University in London. He specializes in the intersection of design and business, focusing on the communicative role of design in strategy and management. Previously, he worked in the design industry for over a decade across Europe and the US, collaborating with clients such as Björk, MTV, and Red Bull.

• Education: MSc in Design Management (University of Salford), PhD in Design (London College of Communication, University of the Arts London) in collaboration with Westminster Business School

Research interests include:

• Management and strategy in design firms
• Visuals and aesthetics in organizational contexts
• Design-driven intrapreneurship
• Institutional logics in design practice

His methodological approach combines ethnography, computational linguistic analysis, and empirical studies in creative sectors and public service organizations like the United Nations. He teaches modules on Design Innovation, Research Methods, Foresight and Strategy, and Design for Experiences.