معرفی
Antonella Caru' is a Full Professor of Business Economics and Management at Bocconi University and Senior Professor at SDA Bocconi School of Management. She currently serves as Dean for Development and Alumni Relations at Bocconi (since 2022), following previous roles as Dean of the Graduate School (2014-2022) and Dean of the Undergraduate School (2012-2014). She holds a PhD in Business Economics from Bocconi University (1993) and a Degree in Business Economics from the same institution (1986).
Her teaching focuses on services management, experiential marketing, and arts/cultural management, delivered across undergraduate, graduate, and executive programs. Research interests span service management, customer experience innovation, and cultural organization strategy, with a long-standing emphasis on experiential marketing and arts management. She has led multiple projects analyzing consumer experiences, service innovation, and performance measurement in diverse sectors including banking, insurance, and cultural institutions.
Her publications (15+ recent entries) address topics like consumer behavior, service co-creation, sensory marketing in art, and digital innovation strategies. She actively engages with Bocconi’s alumni community through her role on the Alumni Council. Teaching contributions include courses such as 'Services Marketing' and 'Experiential Marketing', reflecting her dual academic and leadership roles.
Labs/teams: While not explicitly named, her leadership roles suggest involvement in institutional strategy groups and interdisciplinary research teams focused on education and cultural management.
