معرفی
Anthony Patterson is a Professor of Marketing at Lancaster University Management School (LUMS), part of Lancaster University. His research focuses on critical marketing theory, employing literary theory, post-structuralism, and practice theory to explore themes like hauntology, technocapitalism, and work-family dynamics. He has published in top journals such as Journal of Consumer Research and Journal of Service Research. Recent work emphasizes improving well-being and organizational inclusion for working parents. Patterson leads projects funded by the ESRC, including initiatives on flexible working policies and family-friendly organizational practices.
His research groups include the Academy for Gender and Social Justice and the Centre for Consumption Insights. Key activities include keynote speeches on radical research writing and academic challenges, as well as external PhD examinations at institutions like the University of Galway and Warwick. Patterson advises PhD student Xiaoxi Ding and collaborates on interdisciplinary projects addressing societal issues through a marketing lens.
Publications span topics from self-tracking technologies to brand resurrection, reflecting his interdisciplinary approach. His work bridges marketing theory with real-world applications in areas like sustainability, gender equity, and pandemic-era labor dynamics.
