معرفی
Anthony Patino is a Professor at the University of San Francisco School of Management, specializing in consumer behavior, marketing analytics, and public policy. He holds a PhD in Business Administration (Marketing) from Temple University, an MBA from Duke University, an MA in Planning and Social Policy from Harvard University, and a BA in Mathematics from Drew University.
His career spans over two decades in entertainment marketing, including roles as Vice President of Marketing at WMAR-TV/ABC and Director at Sony Pictures Entertainment. Before joining USF in 2013, he taught at institutions like the University of Baltimore and Loyola College of Maryland.
- Education:
- PhD, Business Administration (Marketing), Temple University (2006)
- MBA, Marketing, Duke University (1991)
- MA, Planning and Social Policy, Harvard University (1989)
- BA, Mathematics, Drew University (1985)
Research focuses on consumer decision-making in media consumption, regulatory policies affecting consumer safety, and the role of social media in marketing. His work has been published in journals like Journal of Consumer Affairs and Journal of Business Research.
- Awards:
- Transformative Research Grant (2023)
- AMA-Sheth Doctoral Consortium Fellow (2005)
Teaching expertise includes global market strategy, integrated marketing communication, and consumer behavior. Active in editorial roles for the Journal of Consumer Marketing and the Marketing Research Association.
