Anthony Foley

Dr. Anthony Foley is a Lecturer in the Department of Management and Organisation at South East Technological University. His research focuses on tourism management, marketing strategy, and professional development, with particular emphasis on market orientation frameworks and smart farming technology adoption. He has collaborated extensively on projects involving IoT-enabled agricultural systems and trust-building mechanisms in technology adoption.

• Research Interests: Tourism dynamics, marketing capabilities, resource-based view applications, and technology adoption challenges in agriculture
• Collaborations: Active in interdisciplinary projects with experts in IoT, agricultural innovation, and destination management

His work addresses UN Sustainable Development Goals related to responsible consumption and production, as well as innovation in agriculture and education.

Notable contributions include analyzing market orientation through strategic capabilities and exploring trust-building mechanisms in smart farming ecosystems. He has supervised 3 postgraduate research projects, focusing on organizational learning processes and technology integration challenges.